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Our history goes back to the late 1950’s as a small retail hardware store named CV. Sinar Asia (located at the Pasar Lindeteves hardware centre) which was owned by Mr. Kerta Wirya. As the business grew it become clear that Sinar Asia had to take a proactive approach in order to seize the opportunities which the growing Indonesian economy had to offer. Our first move was to secure the Makita Electric Tool and Enerpac Hydraulic Tool agencies for Indonesia. Focusing on these two product lines proved the right way to go and as a result our business continued to grow significantly over the years that followed. In 1986, the founder Mr. Kerta Wirya decided to retire and leave his two sons Santoso and Eka Wirya to continue with the business which by that time was well established. At this point, it was deemed necessary that total focus and the right marketing approach were the key to future growth of both the Makita and Enerpac business. Since the marketing approach needed is different, i.e. direct selling in the case of Enerpac versus mass distribution in the case of Makita, a decision was taken by Mr. Kerta Wirya to form two separate companies. As a result of that decision, Santoso Wirya heads PT. Makindo Cipta Karya (Karya Group), sole agent for Makita Power Tools and Eka Wirya heads PT. Ekatama Putra Perkasa, sole agent for Enerpac Hydraulic Tools. more... |
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